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Flower Trends Forecast Reimagined

Today’s consumers are overstimulated and bombarded with information and capturing their attention has become extremely challenging. Consequently, businesses in the floriculture space require new resources and actionable insights to cut through the constant noise in the ever-changing digital world.

One such resource is the reimagined Flower Trends Forecast from IFD. This ongoing resource housed exclusively on digital channels is designed to inform, inspire and activate the industry to capitalize on leading consumer lifestyle trends.