Past Newsletters

With a constantly evolving floral world, we’re here to keep you in the loop. Whether it’s big changes in the supply chain or exciting new research about the power of flowers, we believe staying informed helps you plan smarter, serve your customers better, and grow your business with confidence.

Here are a few things we think you should know this month and if you have any questions, don’t hesitate to reach out to your sales rep!

Imported flowers (especially from Ecuador and Colombia) are seeing rising costs due to tariff increases. With nearly 90% of U.S. flowers coming from outside the country, these changes are already nudging up wholesale prices across the board.

You may notice higher prices per stem (especially for roses and summer product), so it’s a good time to communicate with clients early, plan carefully for events and holidays, and explore more domestic product options when available.

Denver Wholesale Florists (DWF), a well-known supplier in our region, has officially been acquired by the Bill Doran Company. For florists in the Pacific Northwest and Boise, this is a notable shift in the wholesale landscape.

At WFS, we remain proudly independent, family-owned, and deeply rooted in the communities we serve. We’ll be keeping an eye on how this change unfolds, and continuing to focus on what we do best: providing personalized, flexible service and quality you can count on.

Holland America Flowers, one of the nation’s leading domestic lily producers, has announced it will be ending all growing operations by early October 2025. After over 40 years of cultivating premium flowers in California, the company cited ongoing regulatory pressures, rising labor costs, and market challenges as factors making long-term operations unsustainable.

This development will have a widespread impact across the floral industry, particularly on the availability of domestically grown lilies. While Washington Floral Service does not anticipate any immediate pricing changes, the reduction in supply could contribute to price shifts in the broader market—especially during high-demand periods like Valentine’s Day and Mother’s Day.

For our customers, this means:

• Availability of U.S.-grown lilies will decrease, putting pressure on supply chains.

• Peak season demand may be harder to meet with domestic product.

• May see increased reliance on imported lilies as the industry adjusts.

More Than Just a Pretty Face

Science continues to back what many florists have always believed—flowers make life better. Recent studies show that fresh flowers can lift mood, ease stress, improve air quality, and even support mental clarity and focus.

From daily arrangements to event florals, this is a great reminder to share with your customers: flowers aren’t just beautiful, they’re good for you, too.